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So, for brands and identities who seek to instill God's message into their own, what can be done? Ultimately, I have come up with five major steps to implement in order to build and establish their brand. These steps, whether used for an organization, or on an individual scale, can not only promote your business, but spread God's word while doing so.
The first step that I have for creating and maintaining a successful and spiritual brand is to be authentic. Authenticity is key. If you believe in the word of the Lord, and truly seek out to live as a Christian, it will be noticed by those around you. It starts with your actions, so make sure that you are being genuine.
The second step is to be passionate! The identity of Christ is exciting and positive. Share it with the world. In this day and age, people need more positivity. Be the voice that draws others to the light.
The third major step that I have for you is to know your goal. For the brand of a business, the goal is ultimately to bring more customers to your company. The goal of a Christian would be to bring others around you to Jesus. As a spiritually-led business, your goal will be both. Know what your goal is, and strive everyday towards reaching it.
My fourth step for building a brand with the Lord is to know your audience. If you know and understand who your audience is, then you will know how to interact with them. Different people will respond positively to different approaches. Know who you are attempting to reach with your brand.
My fifth and final step for establishing a brand is to not be afraid to start over. Being a Christian isn’t about being perfect, none of us are. While we should strive to be more like Him every day, we should not be discouraged when we come up short. Life is about improvement, not perfection.
With these five steps, I believe that a brand centered on the Lord will flourish. That, despite what goes on around you, you can focus on an identity with the Lord.
- Which of these steps will be the hardest for you? Why?
- Can you think of any other steps to strengthen your identity?
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About this Plan
The word "brand" from a business standpoint refers to the identity of a company or organization. To be branded means to be marked with an official sign that indicates your identity. Have you been branded with the Holy Spirit? In this plan, David Villa discusses the importance of knowing your identity, and wearing it proudly. A brand is noticed by everyone around you. What does your brand say about you?
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