Shine Bright

Every year we come up with a company theme that fuels our work, something that will resonate throughout the company. This year's theme is based on what we’re reading in Matthew and Matthew 5:16, where they talk about letting your light shine before others so they may see your good deeds and glorify your Father in heaven.

We decided to roll out our theme word for this year as ‘shine’. We wanted to keep in mind that the way we keep score a lot of times on earth is based on numbers or revenue or growth. But that's not really the way to keep score. 

God wants to see the way that you're loving your neighbor and the way that you're being a positive influence on your community. And if you do that well in this fairly dark world that seems to be darkening by the day, you can provide a bright light and shine.

Each time a senior trainer is out there on the field or the location opens up in a new parking lot, we like that metaphor as we abide by our principles and our values to provide great customer experiences.

It's just one more way that we can try to brighten up the lives of our communities and try to shine. 

Jeff and Ally Davidson

After starting with just a stack of cones and 40 people, Camp Gladiator has taken the fitness industry by storm. Together, Jeff and Ally own and manage over 3,500 Camp Gladiator locations with 1,000 trainers and over 100,000 customers.

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