Seven Signs of GloryNäide

Day 5: A Feast for the Hungry

One of the most memorable advertising campaigns in recent history came from a popular chocolate bar. Its iconic tagline, “You’re not you when you’re hungry,” resonated deeply with the public, boosting sales across 56 of the 58 markets where it aired and winning multiple marketing awards.

Why was it so effective? Because, amongst other things, it draws on a universally relatable truth: Hunger changes us, and rarely for the better. When we’re hungry, we’re more impulsive, irritable, and prone to poor decisions – hence the widely recognized term “hangry”.

Have you ever tried to make a wise decision with an empty stomach? How did that go for you?

Today’s sign, the feeding of the 5,000, speaks to this theme of hunger – but not just physical hunger. Beyond Jesus’ miraculous multiplication of bread and fish lies a deeper message.

To grasp this depth, we must trace a recurring pattern in Scripture; a repeating theme of God giving His people physical bread to point them towards His spiritual provision. Exodus 16 is a prime example. The Israelites are in the wilderness, grumbling, fearing they will starve. What does God do? He rains down manna – bread from heaven – to sustain them. This wasn’t just about meeting their physical needs; it was a tangible reminder of God’s faithful provision.

Fast forward to John 6 and this miracle takes on new levels. Jesus is doing more than demonstrating His power to feed a hungry crowd; He’s making an announcement. Christ is declaring Himself our eternal, spiritual provider. Only a few verses later, He makes this connection clear: “I am the bread of life; whoever comes to me shall not hunger, and whoever believes in me shall never thirst.” (John 6:35 ESV)

With this in mind, think back to “you’re not you when you’re hungry”. This truth, we must concede, applies to more than just physical hunger. It speaks to our deeper hunger for meaning, purpose, and fulfillment. Just as when we make poor choices when our stomachs are empty, so it is when our souls feel empty. We make impulsive decisions and chase fleeting pleasures – be it wealth, relationships or likes – but quickly discover how unsatisfying they all are.

Today, Jesus, the bread of life, offers a better way. He’s not only your provider, but your abundant provider, giving you more than enough. Whatever your deepest aches, needs or struggles today, turn to Him. Rely on Him. Only in Christ will you find true, lasting satisfaction.

Prayerfully reflect. In what areas of your life do you feel “hungry” or “unsatisfied” at the moment? Instead of turning to worldly solutions, fleeting pleasures or ‘quick fixes’, ask yourself this: How do you think Jesus can help?