Character Over Charisma: Unlocking Your True PotentialSample

Remember leaders, charisma matters, but character counts. Charisma is easy. Character, however, must be cultivated.

When you cultivate character, you will build a stronger family, and you will go further in the long run in business.

Cultivating character focuses on the foundation. You grow higher than others when you build a deep foundation.

As a business leader, it’s easy to get caught up in the pursuit of success. But, as Christians, we know that God values our character above all else. Proverbs 22:1 says, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.”

Charisma may help you gain attention, but character is what sets you apart. It’s easy to become enamored with the idea of success, but we must remember that God’s definition of success is different from the world’s. In Matthew 16:26, Jesus asks, “What good will it be for someone to gain the whole world, yet forfeit their soul?”

Character is the foundation of great leadership, and will sustain us through the ups and downs of business. Charisma may make us stand out briefly, but character sets us apart for a lifetime.

Don’t let the pursuit of success blind you to the importance of character. Prioritize character over everything else. A lack of character will keep you from reaching your full potential in Christ. As Proverbs 28:6 states, “Better is a poor man who walks in his integrity than a rich man who is crooked in his ways.”

The cultivation of our character is like that of a builder who designs a skyscraper; the foundation is crucial. Your character is the foundation upon which you develop the rest of your life, both professionally as well as personally.

Luke 6:47-49 states, “Everyone who comes to me and hears my words and does them, I will show you what he is like; he is like a man building a house, who dug deep and laid the foundation on the rock. And when a flood arose, the stream broke against that house and could not shake it, because it had been well built. But the one who hears and does not do them is like a man who built a house on the ground without a foundation. When the stream broke against it, immediately it fell, and the ruin of that house was great.”

Character must come first.