Luke 9:23-24

And He said to all, If any person wills to come after Me, let him deny himself [disown himself, forget, lose sight of himself and his own interests, refuse and give up himself] and take up his cross daily and follow Me [cleave steadfastly to Me, conform wholly to My example in living and, if need be, in dying also]. For whoever would preserve his life and save it will lose and destroy it, but whoever loses his life for My sake, he will preserve and save it [from the penalty of eternal death].