John 1:5, 10-11

The Light shines on in the darkness, and the darkness did not understand it or overpower it or appropriate it or absorb it [and is unreceptive to it]. [Gen 1:3]

He (Christ) was in the world, and though the world was made through Him, the world did not recognize Him. He came to that which was His own [that which belonged to Him—His world, His creation, His possession], and those who were His own [people—the Jewish nation] did not receive and welcome Him.