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Workplace Wisdom: CommunicationSample

Workplace Wisdom:  Communication

DAY 5 OF 5

 Workplace Wisdom: Communication, Part V 

Recently, I received a postcard promoting an online service. On their website I found their primary marketing strategy was to degrade their leading competitor!

Instead of promoting what made their business unique, they chose to denigrate their competitor’s services. As a prospect, I didn’t care about their competitor’s flaws, but instead, I wanted to know what benefits I would receive if I hired them. 

Instead of endearing me to this company, I found that their marketing approach tarnished their brand in my eyes. I discarded their postcard.

James 4:11 warns, “Do not speak against one another, brethren. He who speaks against a brother or judges his brother, speaks against the law and judges the law.”

If the only marketing strategy you have is to disrespect your competitors, you may lose customers.

Scripture

Day 4

About this Plan

Workplace Wisdom:  Communication

What we say or don't say matters in the workplace. Truthfulness, transparency and clarity are all critical to wise messaging. In this study, you will examine five workplace examples and applicable scripture passages that remind us to speak in ways that are both effective and God-honoring.

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