Matthew 13:22-23

And the one on whom seed was sown among thorns, this is the one who hears the word, but the worries and distractions of the world and the deceitfulness [the superficial pleasures and delight]of riches choke the word, and it yields no fruit. And the one on whom seed was sown on the good soil, this is the one who hears the word and understands and grasps it; he indeed bears fruit and yields, some a hundred times [as much as was sown], some sixty [times as much], and some thirty.” [Mark 4:2-20; Luke 8:4-15]