2 Corinthians 5:11, 20

Therefore, since we know the fear of the Lord [and understand the importance of obedience and worship], we persuade people [to be reconciled to Him]. But we are plainly known to God [He knows everything about us]; and I hope that we are plainly known also in your consciences [your God-given discernment].

So we are ambassadors for Christ, as though God were making His appeal through us; we [as Christ’s representatives] plead with you on behalf of Christ to be reconciled to God.