Some things that are not important, but urgent might be: an email notification, an off-topic discussion, a text message about dinner.
Some things that are not important and not urgent might be: Facebook, mindless web-browsing, channel surfing with nothing in particular to watch, snapchat and twitter, and just about everything on social media
We do tend to notice things that fit into the important and urgent category…a fire in the kitchen, hard deadlines for a required project for work or school, an emergency with a family member of friend, a hungry baby
The area Stephen Covey says we must focus on for long-term success, but is also the area to be neglected the most is the category of Important but not Urgent. This category covers things like…long range planning, exercise, personal growth and development.